How to Have a Successful Google Maps Marketing Campaign
Noticed the change in how Google search results are presented? On top, you will likely find Google Maps, and then the regular results going down. If you’re a small business, a good Google Maps marketing campaign can make a huge difference in your bottom line, and when it comes to Google Maps marketing, everything boils down to your Google My Business (GBM) listing.
Below are the top five ways of optimizing your GMB listing for increased Google Maps visibility:
Add an accurate address.
This is the most crucial part of Google Maps marketing. Your GMB listing should have your precise business address, instead of broad city names or cross streets.
Remove URLs, keywords or any others that are not included in your physical address; if the system isn’t detecting you, pin your business location directly on the map.
Once you’re done filling your detailed and complete address, add service area. For instance, if you are in the food industry, do you actually serve food at your location or just take orders for delivery? This must be clear. And remember to add and review your web address, business hours, categories, and phone number/s.
Optimize your GMB introduction.
Your GMB intro will tell Google whether your business is relevant to the search query.
A good intro is not bursting with keywords. But you do have to mention your business’ unique points compared to competitors, and your reasons for staring the venture. Answer every question that you think potential customers will have. And always adjust your writing in a tone and language that aligns with your target audience.
Make sure your GMB listing is verified.
Don’t stop at dding your details on GMB or updating your intro; you still need to get verified for your listing. There’s no way of reaching a high rank on Google Maps otherwise.
Google verifies businesses using various methods, such as by email, phone or postcard.
Ask your customers to write reviews about your business.
Reviews help your Google Maps marketing efforts by helping establish credibility and authenticity for your business. You need not fear negative reviews though. Don’t just ignore them; address them directly instead, following Google’s guidelines. Show your customers that while you’re not perfect, you will continue to work with them to satisfy their needs.
Make local citations.
A local citation is simply an online mention of your business in your local media. Finally, local citations help build prominence and relevance for your business on Google, hence improving your Google Maps ranking. You can look for local citations in places like Yahoo Local (or any similar website), local blogs and industry-specific directories.